Growth Marketing Specialist (Remote)

About Us:

VidyalayaERP is a comprehensive school management software designed to empower educational institutions with technology-driven solutions. With 150+ clients across Assam, we are on a mission to modernize school operations.

Position Overview:

We are looking for a Growth Marketing Specialist to join our team immediately. This is an exciting opportunity to work in a fast-growing EdTech startup and play a key role in driving digital growth and customer engagement. If you have experience in marketing automation, WhatsApp & email marketing, and want to work in a flexible remote role, apply today!

Why Choose a Career in Marketing Automation?

A career in marketing automation is a future-proof choice as businesses increasingly rely on automated processes to scale their marketing efforts. With the growing demand for data-driven marketing, companies across industries—EdTech, SaaS, e-commerce, and finance—are actively seeking professionals who can streamline customer engagement through automation tools. Marketing automation specialists are highly valued, leading to better salaries, career growth, and opportunities to work with top-tier brands in a rapidly evolving digital landscape.

Key Responsibilities

• Develop and execute multi-channel growth strategies to acquire and retain schools.
• Set up and optimize lead nurturing workflows through WhatsApp and email marketing.
• Automate customer engagement using tools like Zoho Marketing, HubSpot, or similar platforms.
• Optimize lead generation funnels to improve conversion rates.
• Conduct A/B testing and analyze campaign performance to improve marketing ROI.
• Work closely with the sales team to nurture leads and drive conversions.
• Plan and develop content for the website, marketing materials, and sales collaterals.
• Identify new growth opportunities and partnerships within the EdTech industry.

Requirements

• Immediate availability – We need to fill this position ASAP!
• Desirable to have at least 1 year of experience in growth marketing, digital marketing, or performance marketing (preferably in B2B or SaaS). Freshers are welcome as well.
• Strong knowledge of marketing automation, lead nurturing, and WhatsApp & email marketing.
• Experience with Zoho Marketing, HubSpot, or similar automation platforms is highly desirable.
• Ability to create and manage content strategies for websites, blogs, marketing materials, and sales collaterals.
• Familiarity with Google Analytics, Meta Ads Manager, and conversion optimization.
• Strong analytical and problem-solving skills with a data-driven approach.
• Ability to work independently in a remote environment.

Why Join Us?

• Immediate hiring – Fast-track your career with a quick onboarding process.
• Work in a fast-growing EdTech startup with an impact on education.
• Remote & flexible work environment – Work on your own schedule.
• Work closely with the founder and gain hands-on experience.
• Opportunity to lead marketing efforts, content strategy, and sales collateral development.

How to Apply:

Send your resume and portfolio to careers@vidyalayaerp.com with the subject line “Application for Growth Marketing Specialist”.